Ms. Frances Seto founded our Group in 2016. She is our founder, Chief Executive Officer and Director, and she is responsible for the overall business development such as overseeing all aspects of our Group’s operations, strategic planning and formulation of corporate strategies.

Ms. Seto has a wealth of experience and expertise in running and managing her own businesses. In May 2012, Ms. Seto founded her first venture named The Stairs, which was a one-stop luxury comprehensive store. As the founder, she was responsible for the development and execution of the company’s business strategies as well as the company’s financial performance. In the same year, she sold her equity interest in The Stairs, and acquired a business named 2%. She revamped the brand by building a new group of young, energetic and enterprising team, and turned the company’s business from loss to profit.

Prior to founding our Group, she had a joint venture with a well-known cartoon character brand between January 2012 to December 2016, where she was primarily responsible for the growth and development of the brand in the Hong Kong market such as marketing merchandise and clothing of the well-known cartoon character, and organizing themed restaurant events and shopping mall exhibitions. In October 2018, she co-founded a Taiwanese bubble tea business in Hong Kong. As the co-founder, she was responsible for business development such as collaborating with established brands, and brand expansions in Hong Kong, Taiwan, Malaysia, Canada.

Ms. Bonnie Tse is our Director and she is responsible for the overall operation and management of our Group’s business and formulation of our business plans and growth strategies. Ms. Tse has over 15 years of experience in the design and merchandising industry, she has been the Head of the Design & Merchandising Team at Trendic International Limited since August 2022.

Ms. Cheung Tan is our Independent Director, serving as the chairman of the audit committee and as a member of the compensation committee and nomination committee.

Ms. Edith Lui is our Independent Director, serving as the chairman of the compensation committee and as a member of the audit committee and nomination committee.

​Ms. Lee is our Independent Director, serving as the chairman of the nomination committee and as a member of the audit committee and compensation committee.

​Mr. Jeff Luk is our General Manager and he is responsible for overseeing the day-to-day operations of the company. He serves as the bridge between upper-level management and front-line employees, ensuring that the organization functions smoothly and efficiently.

Mr. Lee is the Chief Financial Officer of our Group, responsible for overseeing financial reporting, taxation, and corporate secretarial functions. He has over 12 years of comprehensive experience in auditing and accounting services, gained through different roles at international accounting firms. Mr. Lee is a Certified Public Accountant with the Hong Kong Institute of Certified Public Accountants.

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